Econ 502
Applied Microeconomic
Theory
COURSE OUTLINE & Calendar
Note: Topics & Timing Are Subject to Change
Section I: The Fundamentals of the Microeconomic Approach to Decisions
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Week 1 (Aug 26) Administration & Consumer Optimization 1
1. Class Administration
2. Why Theory?
3. How micro is micro?
4. A Quick Math Primer
5. Consumer Constrained Optimization
Supplements: Week 1 PPT
Wolfram Alpha; Mathematica (available for download or in some labs)
Basic Calculus (Dummies)
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Week 2 (Sept 2) Consumer Optimization 2
Quiz (Covering Reading for Week 2 + Week 1 Lecture Material)
Readings: Consumer's Constrained Choice (Chapter 3 esp. Section 3.4)
1. Review of Basic Consumer Optimization Concepts
2. Variations on Constraints
3. Recognizing & Modeling Tradeoffs
4. Variations on Preferences
Supplements: PPT Week 2 Consumer Optimization for Dummies
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Puzzle: Why does U.S. spend so much on health care? (Random Critical Analysis)
Puzzle: Why so few G-rated, so many R-rated movies given relative profitability?
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Week 3 (Sept 9) Variations & Issues of Microeconomic Optimization Problems
Quiz (Covering Week 3 Reading + Week 2 Lecture Material)
Readings: Why Do Europeans Work More Than Americans (MN Fed)
1. Review of Consumer Optimization Basics
2. Optimization with uncertainty multi-periods, multi-markets, & uncertainty
3. Optimization with Household Production, Human Capital, & "Z-Goods"
4. Questions & Evidence Regarding the Empirical Validity of Optimization Models
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Student Presentation: Framing Insurance Choices + CGSB Overview
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Supplements: PPT Week 3 Dynamic Optimization with Lagrangian
Lancaster Model in Preaching & Politics
Dynamic Optimization with Bellman Equation (for the math curious)
DSGE Solution Strategies (for the math curious)
Puzzle: Why do NFL coaches go for 4th down so infrequently? Going for 4th Down
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Week 4 (Sept 16) Decision-Making in Strategic Settings
Quiz (Covering Week 4 Reading + Week 3 Lecture Material)
Readings: Ten Strategic Game Examples + Intro to Game Theory (p. 1-25)
1. Key Concepts in Modeling Strategic Decisions
2. Examples of Common Strategic Decision Settings
3. Solution Concepts in Strategic Decisions
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Supplements: PPT Week 4
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Student Presentation: Problems of Medical Residency Matching + GCSB Review
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Week 5 (Sept 23) Producer Optimization
Quiz (Covering Week 6 Readings & Week 5 Lecture Material )
Readings: Production Functions Revenue & Cost Functions Profit Max for Dummies
1. Review of Consumer Optimization Concepts
2. Key Concepts of Production, Cost, and Revenue
3. Basic Producer Optimization Models
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(Future) Student Presentation: Value of NCAA Players
Supplements: PPT Week 5
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Week 6 (Sept 30) Exam 1
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Section II: Applications & Extensions of Theory
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Week 7 (Oct 7) Supply & Demand: Bridging Theory & Data
Quiz (Covering Week 7 Reading)
Readings: Fulton Fish Market (JEP) Uber Elasticity & Consumer Surplus (Levitt et al.)
1. Basic Supply & Demand Concepts
2. Going from Theory to Data in Estimating Supply-Demand Models
3. Pricing Practices & Relationship to Pricing Models
Student Presentations: An Economist Sells Bagels (Levitt -- NBER Version)
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Supplemental: PPT Week 7
Granular Shocks to Identify S&D (Gabaix) Elasticity from Demand Function
Arb & LOP
Asymmetry in Retail Gasoline Prices (FTC) (More Background: STL Fed)
Puzzles: Why lower beer prices on July 4, lower TV prices on Super Bowl weekend?
Why do gasoline prices rise faster than they fall?
Week 8 (Oct 14) Dimensions of Competition: Pricing & Otherwise
Quiz (Covering Week 8 Reading + Week 7 Lecture Material)
Readings: Whole Foods District Court Opinion (pp. 4-15 + Section V parts A-D)
Personalized Pricing CGSB Review
1. Basic Economic Theory of Market Structure & Pricing
2. Price Discrimination
2. More Complex Dimensions of Pricing & Competition
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Student Presentations: Demand for Niche Products Growing (NBER) + CGSB Review Synopsis
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Supplemental: PPT Week 8
1997 DOJ/FTC Merger Guidelines 20 Years of Merger Guidelines
Price Targeting in Smartphones (Dube et al -- NBER) Personalized Pricing (Detailed paper)
Five Facts about Prices (Nakamura - QJE)
Entry/Exit & Mergers (AER Wollman) + CGSB Review Synopsis
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Puzzles? Why do econ pricing studies often show price inflexibility when daily/weekly prices change a lot?
Why is the national concentration of firm share in markets rising while local is falling?
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Week 9 (Oct 21) More Applications/Extensions of Pricing & Cost Models
Quiz (Covering Week 9 Reading & Week 8 Lecture Material)
Readings: The Costs of Exchange (Coase Institute) Cable Pricing (Attention to Sections I.B, II, III.C, IV, V.A)
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1. Decomposing Transactions Costs & Their Impact (Tomorrow 3.0)
2. Firm Responses to Consumer "Transactions Costs" (SW Bell; Availability; Smoothing; Rounding)
3. Fixed Costs & Impact on Pricing
4. Uncertainty & Pricing/Intertemporal Pricing
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Student Presentations: Geography of Brands (JPE) + CGSB Review Synopsis
Supplemental: PPT Week 9 Transactions Costs Basics
Optimal Intertemporal (Carlton MA Student) CGSB Pricing Single Serve Coffee
Puzzle: Why LOP on gold but not burgers?
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Week 10 (Oct 28) Information & Incentives
Quiz (Covering Week 10 Readings + Week 9 Lecture Material)
Quiz (Covering Week 11 Readings + Week 10 Lecture Material)
Reading: Asymmetric Information (textbook)
1. Basic Models of Hidden Actions & Hidden Attributes
2. Market/Managerial Responses
3. Filters & Problems (Navy Seals)
4. Economics of "24" & "Sully" -- Rules v. Discretion
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Supplemental: Week 10 PPT
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Student Presentations: Online Markets, Moral Hazard, & Adverse Selection
Puzzle: Why more MLB hit batters in American League?
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Week 11 (Nov 4) Some Key Questions about Managing
Reading: Management as Technology (Bloom et al NBER: pp. 1-30; Skip sections 2.4-2.7 if you want)
1. Frameworks for thinking about managerial activity
2. Management as Tech
3. Management by Design
4. Intertemporal pricing
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Student Presentations: Importance of Worker Match: MLB Catchers & Pitchers
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Supplemental: Week 11 PPT
Value of Bosses (Lazear et al JPE)
Effect of Management Changes (Goff Wilson Zimmer)
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Week 12 (Nov 11) Intro to Economic Impact Analysis, Cost-Benefit Analysis, & Valuing Intangibles
Quiz (Covering Week 12 Reading + Week 11 Lecture Material)
Readings: Seattle Monorail Project
Texas Overpass Road Project (Focus on Chapter 4-5) (Texas State Student Project)
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Student Presentations: The Value of Health & Longevity (NBER Version Murphy & Topel)
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Supplements: Week 12 PPT
RIMS II User Guide (Chapters 1-3) CBA Overview (The Street) CBA Overview (Smartsheet)
KY Downs Impact Analysis (WKU CAE) WKU Econ Impact Analysis (WKU CAE)
When to Use BCA v EIA Travel Time Induced Travel
Primer on EIA & I-O Multipliers
BCA (read links on topics 1-5 underneath "What's on the website)
BCA Valuation Methods (including links of hedonic pricing & contingent valuation)
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Week 13 (Nov 18) Exam 2
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Week 14 Thanksgiving Break
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Week 15 (Dec 2)
Week 16 Finals Week
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