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COURSE OUTLINE & Calendar

 

Note: Topics & Timing Are Subject to Change

 

 

 

Section I: The Fundamentals of the Microeconomic Approach to Decisions 

Week 1 (Aug 26) Administration & Consumer Optimization 1   

 

1. Class Administration

2. Why Theory? 
3. How micro is micro?
4. A Quick Math Primer 

5. Consumer Constrained Optimization

 

Supplements:  Week 1 PPT   
                           Wolfram Alpha; Mathematica (available for download or in some labs)   

                           Basic Calculus (Dummies)  

 

Week 2 (Sept 2) Consumer Optimization 2

Quiz (Covering Reading for Week 2 + Week 1 Lecture Material)

 

Readings:  Consumer's Constrained Choice (Chapter 3 esp. Section 3.4)         

1. Review of Basic Consumer Optimization Concepts 

2. Variations on Constraints 

3. Recognizing & Modeling Tradeoffs 

4. Variations on Preferences 

 

Supplements:  PPT Week 2     Consumer Optimization for Dummies           

Puzzle: Why does U.S. spend so much on health care? (Random Critical Analysis) 

Puzzle: Why so few G-rated, so many R-rated movies given relative profitability?        

Week 3 (Sept 9) Variations & Issues of Microeconomic Optimization Problems    

Quiz (Covering Week 3 Reading + Week 2 Lecture Material) 

Readings:    Why Do Europeans Work More Than Americans (MN Fed)                                     

1. Review of Consumer Optimization Basics

2. Optimization with uncertainty multi-periods, multi-markets, & uncertainty

3. Optimization with Household Production, Human Capital, & "Z-Goods"

4. Questions & Evidence Regarding the Empirical Validity of Optimization Models 

Student Presentation: Framing Insurance Choices  + CGSB Overview 

Supplements:     PPT Week 3   Dynamic Optimization with Lagrangian
                             Lancaster Model in Preaching & Politics   
                            Dynamic Optimization with Bellman Equation    (for the math curious)

                            DSGE Solution Strategies (for the math curious)

  

Puzzle: Why do NFL coaches go for 4th down so infrequently?     Going for 4th Down               

 

 

Week 4 (Sept 16) Decision-Making in Strategic Settings  

Quiz (Covering Week 4 Reading + Week 3 Lecture Material) 

Readings:     Ten Strategic Game Examples     +    Intro to Game Theory (p. 1-25)          

1. Key Concepts in Modeling Strategic Decisions

2. Examples of Common Strategic Decision Settings

3. Solution Concepts in Strategic Decisions 

Supplements:  PPT Week 4   

Student Presentation:  Problems of Medical Residency Matching  + GCSB Review     

Week 5 (Sept 23) Producer Optimization

Quiz (Covering Week 6 Readings & Week 5 Lecture Material ) 

Readings: Production Functions   Revenue & Cost Functions     Profit Max for Dummies

1. Review of Consumer Optimization Concepts 

2. Key Concepts of Production, Cost, and Revenue

3. Basic Producer Optimization Models

 

(Future) Student Presentation:   Value of NCAA Players    

                               

Supplements:  PPT Week 5    

                                            

Week 6 (Sept 30) Exam 1 

 

Section II:  Applications & Extensions of Theory   

 

Week 7 (Oct 7) Supply & Demand: Bridging Theory & Data

Quiz (Covering Week 7 Reading)  

Readings:   Fulton Fish Market (JEP)    Uber Elasticity & Consumer Surplus   (Levitt et al.)  

                                     
 

1. Basic Supply & Demand Concepts

2. Going from Theory to Data in Estimating Supply-Demand Models

3. Pricing Practices & Relationship to Pricing Models   

 

Student Presentations:  An Economist Sells Bagels (Levitt -- NBER Version)   

                                         

Supplemental: PPT Week 7    
                           Granular Shocks to Identify S&D (Gabaix)    Elasticity from Demand Function 

                           Arb & LOP 

                           Asymmetry in Retail Gasoline Prices (FTC) (More Background: STL Fed

 

Puzzles: Why lower beer prices on July 4, lower TV prices on Super Bowl weekend? 

                 Why do gasoline prices rise faster than they fall? 

   

 

Week 8 (Oct 14) Dimensions of Competition: Pricing & Otherwise 

Quiz (Covering Week 8 Reading + Week 7 Lecture Material) 

Readings:      Whole Foods District Court Opinion  (pp. 4-15 + Section V parts A-D)    
                       Personalized Pricing CGSB Review     
                    

1. Basic Economic Theory of Market Structure & Pricing

2. Price Discrimination

2. More Complex Dimensions of Pricing & Competition 

Student Presentations:   Demand for Niche Products Growing (NBER) + CGSB Review Synopsis    

Supplemental:  PPT Week 8    
                           1997 DOJ/FTC Merger Guidelines          20 Years of Merger Guidelines

                           Price Targeting in Smartphones (Dube et al -- NBER)   Personalized Pricing   (Detailed paper)         
                           
Five Facts about Prices (Nakamura - QJE)  
                           Entry/Exit & Mergers (AER Wollman) + CGSB Review Synopsis

Puzzles?   Why do econ pricing studies often show price inflexibility when daily/weekly prices change a lot? 
                  Why is the national concentration of firm share in markets rising while local is falling?

Week 9 (Oct 21)  More Applications/Extensions of Pricing & Cost Models 

Quiz (Covering Week 9 Reading & Week 8 Lecture Material)  

Readings:  The Costs of Exchange (Coase Institute)      Cable Pricing (Attention to Sections  I.B, II, III.C, IV, V.A)

1. Decomposing Transactions Costs & Their Impact (Tomorrow 3.0) 
2. Firm Responses to Consumer "Transactions Costs" (SW Bell; Availability; Smoothing; Rounding)
3. Fixed Costs & Impact on Pricing 

4. Uncertainty & Pricing/Intertemporal Pricing 

Student Presentations:   Geography of Brands (JPE)  + CGSB Review Synopsis   

                                                                                                     

Supplemental:    PPT Week 9        Transactions Costs Basics     

                             Optimal Intertemporal (Carlton MA Student)      CGSB Pricing Single Serve Coffee
                                           

Puzzle: Why LOP on gold but not burgers? 

             

Week 10 (Oct 28)  Information & Incentives 

Quiz (Covering Week 10 Readings + Week 9 Lecture Material) 

 

Quiz (Covering Week 11 Readings + Week 10 Lecture Material) 

 

Reading:  Asymmetric Information (textbook)  
   

1. Basic Models of Hidden Actions & Hidden Attributes

2. Market/Managerial Responses
3. Filters & Problems (Navy Seals)

4. Economics of "24" & "Sully" -- Rules v. Discretion 

Supplemental:  Week 10 PPT 

Student Presentations:     Online Markets, Moral Hazard, & Adverse Selection  

                                                PPT   

Puzzle:   Why more MLB hit batters in American League?  


                

 

 

Week 11 (Nov 4) Some Key Questions about Managing  

Reading: Management as Technology (Bloom et al NBER: pp. 1-30; Skip sections 2.4-2.7 if you want)
   

1. Frameworks for thinking about managerial activity
2. Management as Tech
3. Management by Design

4. Intertemporal pricing

Student Presentations:    Importance of Worker Match: MLB Catchers & Pitchers                

Supplemental:  Week 11 PPT 

                            Value of Bosses (Lazear  et al JPE)  

                            Effect of Management Changes (Goff Wilson Zimmer)          

 

 

 

 

 

Week 12 (Nov 11)  Intro to Economic Impact Analysis, Cost-Benefit Analysis, & Valuing Intangibles 

Quiz (Covering Week 12 Reading + Week 11 Lecture Material)  

 

Readings:     Seattle Monorail Project                                           

                      Texas Overpass Road Project (Focus on Chapter 4-5) (Texas State Student Project) 

Student Presentations: The Value of Health & Longevity (NBER Version Murphy & Topel) 

   

 Supplements:     Week 12 PPT                      
                                RIMS II User Guide (Chapters 1-3)   CBA Overview (The Street)  CBA Overview (Smartsheet)
                                KY Downs Impact Analysis  (WKU CAE)    WKU Econ Impact Analysis (WKU CAE)                               
                                When to Use   BCA v EIA           Travel Time   Induced Travel

                               Primer on EIA & I-O Multipliers    

                               BCA (read links on topics 1-5 underneath "What's on the website)               

                               BCA Valuation Methods (including links of hedonic pricing & contingent valuation)               

 

 

                             

 

 

 

Week 13 (Nov 18)  Exam 2

 

                                      

Week 14 Thanksgiving Break

 


 

Week 15 (Dec 2)  

 

 

 

 

Week 16 Finals Week 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Grise 419

No Office Meetings for Fall 2020 due to COVD19

We can meet via Zoom by appointment or you can email me. 

 

270.745.3855

 

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