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COURSE OUTLINE & Calendar

 

Note: Topics & Timing Are Subject to Change

 

 

 

Section I: The Fundamentals of the Microeconomic Approach to Decisions 

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Week 1 (Aug 26) Administration & Consumer Optimization 1   

 

1. Class Administration

2. Why Theory? 
3. How micro is micro?
4. A Quick Math Primer 

5. Consumer Constrained Optimization

 

Supplements:  Week 1 PPT   
                           Wolfram Alpha; Mathematica (available for download or in some labs)   

                           Basic Calculus (Dummies)  

 

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Week 2 (Sept 2) Consumer Optimization 2

Quiz (Covering Reading for Week 2 + Week 1 Lecture Material)

 

Readings:  Consumer's Constrained Choice (Chapter 3 esp. Section 3.4)         

1. Review of Basic Consumer Optimization Concepts 

2. Variations on Constraints 

3. Recognizing & Modeling Tradeoffs 

4. Variations on Preferences 

 

Supplements:  PPT Week 2     Consumer Optimization for Dummies           

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Puzzle: Why does U.S. spend so much on health care? (Random Critical Analysis) 

Puzzle: Why so few G-rated, so many R-rated movies given relative profitability?        

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Week 3 (Sept 9) Variations & Issues of Microeconomic Optimization Problems    

Quiz (Covering Week 3 Reading + Week 2 Lecture Material) 

Readings:    Why Do Europeans Work More Than Americans (MN Fed)                                     

1. Review of Consumer Optimization Basics

2. Optimization with uncertainty multi-periods, multi-markets, & uncertainty

3. Optimization with Household Production, Human Capital, & "Z-Goods"

4. Questions & Evidence Regarding the Empirical Validity of Optimization Models 

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Student Presentation: Framing Insurance Choices  + CGSB Overview 

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Supplements:     PPT Week 3   Dynamic Optimization with Lagrangian
                             Lancaster Model in Preaching & Politics   
                            Dynamic Optimization with Bellman Equation    (for the math curious)

                            DSGE Solution Strategies (for the math curious)

  

Puzzle: Why do NFL coaches go for 4th down so infrequently?     Going for 4th Down               

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Week 4 (Sept 16) Decision-Making in Strategic Settings  

Quiz (Covering Week 4 Reading + Week 3 Lecture Material) 

Readings:     Ten Strategic Game Examples     +    Intro to Game Theory (p. 1-25)          

1. Key Concepts in Modeling Strategic Decisions

2. Examples of Common Strategic Decision Settings

3. Solution Concepts in Strategic Decisions 

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Supplements:  PPT Week 4   

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Student Presentation:  Problems of Medical Residency Matching  + GCSB Review     

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Week 5 (Sept 23) Producer Optimization

Quiz (Covering Week 6 Readings & Week 5 Lecture Material ) 

Readings: Production Functions   Revenue & Cost Functions     Profit Max for Dummies

1. Review of Consumer Optimization Concepts 

2. Key Concepts of Production, Cost, and Revenue

3. Basic Producer Optimization Models

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(Future) Student Presentation:   Value of NCAA Players    

                               

Supplements:  PPT Week 5    

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Week 6 (Sept 30) Exam 1 

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Section II:  Applications & Extensions of Theory   

 

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Week 7 (Oct 7) Supply & Demand: Bridging Theory & Data

Quiz (Covering Week 7 Reading)  

Readings:   Fulton Fish Market (JEP)    Uber Elasticity & Consumer Surplus   (Levitt et al.)  

                                     
 

1. Basic Supply & Demand Concepts

2. Going from Theory to Data in Estimating Supply-Demand Models

3. Pricing Practices & Relationship to Pricing Models   

 

Student Presentations:  An Economist Sells Bagels (Levitt -- NBER Version)   

                                         

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Supplemental: PPT Week 7    
                           Granular Shocks to Identify S&D (Gabaix)    Elasticity from Demand Function 

                           Arb & LOP 

                           Asymmetry in Retail Gasoline Prices (FTC) (More Background: STL Fed

 

Puzzles: Why lower beer prices on July 4, lower TV prices on Super Bowl weekend? 

                 Why do gasoline prices rise faster than they fall? 

   

 

Week 8 (Oct 14) Dimensions of Competition: Pricing & Otherwise 

Quiz (Covering Week 8 Reading + Week 7 Lecture Material) 

Readings:      Whole Foods District Court Opinion  (pp. 4-15 + Section V parts A-D)    
                       Personalized Pricing CGSB Review     
                    

1. Basic Economic Theory of Market Structure & Pricing

2. Price Discrimination

2. More Complex Dimensions of Pricing & Competition 

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Student Presentations:   Demand for Niche Products Growing (NBER) + CGSB Review Synopsis    

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Supplemental:  PPT Week 8    
                           1997 DOJ/FTC Merger Guidelines          20 Years of Merger Guidelines

                           Price Targeting in Smartphones (Dube et al -- NBER)   Personalized Pricing   (Detailed paper)         
                           
Five Facts about Prices (Nakamura - QJE)  
                           Entry/Exit & Mergers (AER Wollman) + CGSB Review Synopsis

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Puzzles?   Why do econ pricing studies often show price inflexibility when daily/weekly prices change a lot? 
                  Why is the national concentration of firm share in markets rising while local is falling?

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Week 9 (Oct 21)  More Applications/Extensions of Pricing & Cost Models 

Quiz (Covering Week 9 Reading & Week 8 Lecture Material)  

Readings:  The Costs of Exchange (Coase Institute)      Cable Pricing (Attention to Sections  I.B, II, III.C, IV, V.A)

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1. Decomposing Transactions Costs & Their Impact (Tomorrow 3.0) 
2. Firm Responses to Consumer "Transactions Costs" (SW Bell; Availability; Smoothing; Rounding)
3. Fixed Costs & Impact on Pricing 

4. Uncertainty & Pricing/Intertemporal Pricing 

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Student Presentations:   Geography of Brands (JPE)  + CGSB Review Synopsis   

                                                                                                     

Supplemental:    PPT Week 9        Transactions Costs Basics     

                             Optimal Intertemporal (Carlton MA Student)      CGSB Pricing Single Serve Coffee
                                           

Puzzle: Why LOP on gold but not burgers? 

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Week 10 (Oct 28)  Information & Incentives 

Quiz (Covering Week 10 Readings + Week 9 Lecture Material) 

 

Quiz (Covering Week 11 Readings + Week 10 Lecture Material) 

 

Reading:  Asymmetric Information (textbook)  
   

1. Basic Models of Hidden Actions & Hidden Attributes

2. Market/Managerial Responses
3. Filters & Problems (Navy Seals)

4. Economics of "24" & "Sully" -- Rules v. Discretion 

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Supplemental:  Week 10 PPT 

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Student Presentations:     Online Markets, Moral Hazard, & Adverse Selection  

                                                PPT   

Puzzle:   Why more MLB hit batters in American League?  

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Week 11 (Nov 4) Some Key Questions about Managing  

Reading: Management as Technology (Bloom et al NBER: pp. 1-30; Skip sections 2.4-2.7 if you want)
   

1. Frameworks for thinking about managerial activity
2. Management as Tech
3. Management by Design

4. Intertemporal pricing

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Student Presentations:    Importance of Worker Match: MLB Catchers & Pitchers                

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Supplemental:  Week 11 PPT 

                            Value of Bosses (Lazear  et al JPE)  

                            Effect of Management Changes (Goff Wilson Zimmer)          

 

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Week 12 (Nov 11)  Intro to Economic Impact Analysis, Cost-Benefit Analysis, & Valuing Intangibles 

Quiz (Covering Week 12 Reading + Week 11 Lecture Material)  

 

Readings:     Seattle Monorail Project                                           

                      Texas Overpass Road Project (Focus on Chapter 4-5) (Texas State Student Project) 

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Student Presentations: The Value of Health & Longevity (NBER Version Murphy & Topel) 

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 Supplements:     Week 12 PPT                      
                                RIMS II User Guide (Chapters 1-3)   CBA Overview (The Street)  CBA Overview (Smartsheet)
                                KY Downs Impact Analysis  (WKU CAE)    WKU Econ Impact Analysis (WKU CAE)                               
                                When to Use   BCA v EIA           Travel Time   Induced Travel

                               Primer on EIA & I-O Multipliers    

                               BCA (read links on topics 1-5 underneath "What's on the website)               

                               BCA Valuation Methods (including links of hedonic pricing & contingent valuation)               

 

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Week 13 (Nov 18)  Exam 2

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Week 14 Thanksgiving Break

 


 

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Week 15 (Dec 2)  

 

 

 

 

Week 16 Finals Week 

 

 

 

 

 

 

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